APPLY TO BE FEATURED

https://calendly.com/kenworthydrew/30min

Now Accepting Season Two Partners

The World

Watching.

A cinematic documentary series celebrating the businesses and builders who are the backbone of rural Alberta.

We're selecting a small number of local businesses to be featured in Backroads Alberta — a professionally produced film series that tells the real stories behind the signs on Main Street. This isn't advertising. This is legacy.

TELL US YOUR STORY

Watch: The Backroads Alberta Story

The Problem Nobody's Talking About

Rural Alberta is being forgotten by the people it feeds.

Every day, decisions about Alberta's economy get made in glass towers by people who have never set foot on a gravel road. The brands that show up on your shelves? They don't know your name. The news that covers your province? They skip your town.

Meanwhile, you're out here building something real. You're the welder who keeps the rigs running. The café owner who feeds the crew at 5am. The equipment dealer three generations deep. The rancher whose handshake is a contract.

The people who actually keep this province running deserve to have their stories told with the same quality as any brand in Calgary or Edmonton.

That's why Backroads Alberta exists. Not to sell anything. To see you. To capture what you've built, why it matters, and to put it in front of an audience that's hungry for something real.

What Partnership Looks Like

Not a commercial. Not a sponsorship. A cornerstone of your legacy.

Not a commercial.
Not a sponsorship.
A cornerstone of your legacy.

Every featured partner receives a complete storytelling ecosystem designed to serve your brand for years, not weeks.

Your Own Cinematic Brand Film

A professionally produced, story-driven short film about your business, your people, and your place in the community. Shot with the same equipment and craft used for national broadcasts. You own it forever — use it anywhere.

yours to keep

Your Own Cinematic Brand Film

yours to keep

Featured in the Series

Your story becomes part of the Backroads Alberta catalogue — distributed across YouTube, social media, and streaming platforms to a growing audience of Albertans who care about where they live and who makes it run.

Ongoing distribution

Featured in the Series

Ongoing distribution

Featured in the Series

Ongoing distribution

Narrative Strategy Session

Before cameras roll, we work with you to find the story that actually matters — the one that connects your brand to your community authentically. No scripts. No actors. Just the truth, told well.

Collaborative process

Narrative Strategy Session

Before cameras roll, we work with you to find the story that actually matters — the one that connects your brand to your community authentically. No scripts. No actors. Just the truth, told well.

Collaborative process

How It Works

Simple. Respectful of your time.

Apply

Your film goes live across all platforms. Your community shares it. Your customers see you differently. Your legacy grows.

Apply

Your film goes live across all platforms. Your community shares it. Your customers see you differently. Your legacy grows.

Apply

Your film goes live across all platforms. Your community shares it. Your customers see you differently. Your legacy grows.

Discovery Call

We hop on a call to learn your story and see if there's a fit. No pressure, no pitch — just a conversation.

Discovery Call

We hop on a call to learn your story and see if there's a fit. No pressure, no pitch — just a conversation.

Discovery Call

We hop on a call to learn your story and see if there's a fit. No pressure, no pitch — just a conversation.

Production

Our crew comes to you. We film on your turf, on your schedule, capturing the real thing — not a performance.

Production

Our crew comes to you. We film on your turf, on your schedule, capturing the real thing — not a performance.

Production

Our crew comes to you. We film on your turf, on your schedule, capturing the real thing — not a performance.

Launch

Your film goes live across all platforms. Your community shares it. Your customers see you differently. Your legacy grows.

Launch

Your film goes live across all platforms. Your community shares it. Your customers see you differently. Your legacy grows.

Launch

Your film goes live across all platforms. Your community shares it. Your customers see you differently. Your legacy grows.

More Than a Film Series

This is a movement to put rural Alberta on the map.

Backroads Alberta isn't about one video. It's about building a living archive of the businesses, builders, and communities that make this province what it actually is — not what the news says it is.

Every business we feature becomes part of a growing network of rural Alberta leaders who refuse to be invisible. When one story goes out, it lifts every story that came before it.

35+

Communities
Featured

1.8M+

Views &
Growing

100%

Partner
Satisfaction

The businesses who join early don't just get a film. They get founding member status in something that's going to define how rural Alberta is seen for the next decade.

From Our Partners

Don't take our word for it.

Drew collaborated with us throughout the project from the initial planning phase right to the final edit. He made the process easy and was responsive to our feedback. Drew and his team captured the vibrancy of our community. If the opportunity arose, the Village of Delburne would hire Blue Squall Media again.

Melanie Timms

Executive Assistant — Village of Delburne

Sundre is what it is because of our community being able to come together and create something greater than ourselves, and it’s sometimes difficult to catch that on film … and I think that in this instance, Drew and his team nailed it... If this video doesn’t convince people that Sundre is a fantastic place to live and invest, it’ll be difficult to convince them otherwise.

Jon Allen

Economic Development Officer — Town of Sundre

From Our Partners

Don't take our word for it.

Melanie Timms

Executive Assistant — Village of Delburne

Jon Allen

Economic Development Officer — Town of Sundre

Is This You?

Built for

the people

who built

this province.

Backroads Alberta is for small business owners who know their story matters but have never had the chance to tell it at this level. You don't need to be polished. You don't need a marketing department. You just need to give a damn about what you do.

If you've ever thought "I wish people could see what we actually do out here" — this was made for you.

You run a business in a town under 25,000 people

and you're proud of where you are.

You've built something with your hands, your name, or your family's name

and it has a story worth telling.

You're tired of being invisible

while big brands in the city get all the attention.

You want to grow

but not by becoming something you're not.

You believe your community matters

and you want the world to see why.

You'd rather be real than polished

authenticity is your currency.

If you've ever thought "I wish people could see what we actually do out here" — this was made for you.

You run a business in a town under 25,000 people

and you're proud of where you are.

You've built something with your hands, your name, or your family's name

and it has a story worth telling.

You're tired of being invisible

while big brands in the city get all the attention.

You want to grow

but not by becoming something you're not.

You believe your community matters

and you want the world to see why.

You'd rather be real than polished

authenticity is your currency.

If you've ever thought "I wish people could see what we actually do out here" — this was made for you.

You run a business in a town under 25,000 people

and you're proud of where you are.

You've built something with your hands, your name, or your family's name

and it has a story worth telling.

You're tired of being invisible

while big brands in the city get all the attention.

You want to grow

but not by becoming something you're not.

You believe your community matters

and you want the world to see why.

You'd rather be real than polished

authenticity is your currency.

Limited Spots Per Season

The story of rural Alberta is being told. Is yours in it?

We only feature a small number of businesses per season to ensure every story gets the attention and craft it deserves. Apply now — if it's a fit, we'll be in touch within the week.

APPLY TO BE FEATURED

WATCH SEASON 1

Season Two slots filling now — applications reviewed in order received